Full Job Description
Position: Digital Content Strategist
Location: Parkersburg, West Virginia
Company Overview
At Innovate Digital, a leading provider of digital solutions headquartered in the heart of Parkersburg, we are on a mission to revolutionize the way brands communicate and connect with their audiences. As part of a dynamic team comprising some of the brightest minds in the industry, we leverage advanced technologies and creative strategies to deliver exceptional results for our clients. With a commitment to excellence, our company has consistently ranked among the top revenue generating firms in the region, driving growth and innovation.
Job Description
We are seeking a passionate and experienced Digital Content Strategist to join our energetic marketing team. In this pivotal role, you will be responsible for developing, implementing, and overseeing content strategies that resonate with our audience across various digital platforms. This position requires a blend of creativity, strategic thinking, and analytical skills to craft compelling stories that not only engage but also convert.
Key Responsibilities
- Develop and execute a comprehensive digital content strategy aligned with our overall marketing goals.
- Conduct audience research and competitor analysis to inform content creation and optimize digital visibility.
- Lead the content creation process, including writing, editing, and proofreading articles, blog posts, social media content, and website copy.
- Collaborate with designers, developers, and other stakeholders to create multimedia content that enhances engagement.
- Utilize SEO best practices to optimize content for search engines and improve organic reach.
- Monitor, analyze, and report on the performance of content initiatives to refine strategy over time.
- Stay updated with the latest trends in digital marketing, content creation, and SEO best practices.
- Manage the content calendar to ensure timely delivery of content and initiatives.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 3+ years of experience as a digital content strategist or similar role.
- Proven track record of creating high-quality content that drives engagement and conversions.
- Strong understanding of SEO principles and content marketing strategies.
- Excellent writing, editing, and verbal communication skills.
- Ability to work collaboratively in a fast-paced environment.
- Proficient in using content management systems (CMS) and analytics tools.
- Familiarity with social media platforms and their best practices.
Why Join Innovate Digital?
At Innovate Digital, we value creativity and innovation. We believe that our team members are our greatest asset, and we foster an inclusive and collaborative work environment. Here are just a few reasons to consider joining us:
- Competitive Salary: We offer a competitive compensation package that reflects your skills and experience.
- Benefits: Comprehensive health, dental, and vision insurance, as well as a 401(k) plan with company matching.
- Growth Opportunities: We are committed to ongoing professional development and support career advancement through training and mentorship.
- Work-Life Balance: Enjoy flexible working hours and remote working options to suit your life outside of work.
- Community Involvement: Engage in community service and philanthropic initiatives that make a difference in Parkersburg and beyond.
How to Apply
If you’re ready to take your career to the next level and make a significant impact as our next Digital Content Strategist, we want to hear from you! Please submit your resume, a cover letter detailing your relevant experience, and a portfolio showcasing your best work.
Join us at Innovate Digital, where innovation meets creativity in the beautiful state of West Virginia! Help us tell stories that inspire and connect!
Work Environment
Our office in Parkersburg provides a modern and comfortable atmosphere that promotes creativity and teamwork. With state-of-the-art technology and collaborative workspaces, we encourage open communication and innovative thinking. We value diversity and believe that a wide range of perspectives leads to better ideas and solutions.
Final Notes
Positioning yourself as a Digital Content Strategist at Innovate Digital means embracing opportunities for personal and professional growth while contributing to a broader mission of excellence in digital marketing. If you are a visionary who thrives in a dynamic environment and is eager to drive results, apply today!